Ecommerce is one area that can determine the economic success of millennials. So do not be surprised if the creation of an online store is now increasingly in demand. However, the process of creating an online shop is not easy.
The Advantages of Having an Online Store
Currently, you can buy cheap hosting at several service providers. That is, having a website for an online store is very easy. On the other hand, there are many advantages to having a personal online store over a free one. Here are the advantages:
1. Fast and Easy Transaction
As we know, the transaction system in the marketplace has a long disbursement method. Disbursement is only processed after the goods actually reach the buyer. While in the online shop itself, money is immediately obtained and can be directly replayed for capital.
2. More Attractive View
On the website itself, the owner can make the appearance of the online store more attractive and attractive. That way, you can make the products in the online store more conspicuous. In addition, you can also display testimonials from satisfied customers. The goal is that the audience trusts the products/services offered.
3. Easy to Attract Customers to Shop Back
A personal website can be customized as attractive as possible. One of them is by installing a pop-up to collect emails from customers. Well, that email, you can use to contact them.
Contact customers via email with attractive offers. For example, such as special promos and fresh new products so that they are interested in shopping again.
Tips for Successfully Building an Online Store
In addition, there are other things that are no less important to know if you want to make it. What are these things? Here I have summarized everything to make it easier:
1. Choosing a Domain and Hosting Service
If you want to create a personal online store, the first thing to consider is the domain and hosting. Simply put, a domain is the name or address of a website, and hosting is a place to store website data.
First, check the domain .co.in, or.COM, or other extensions. Make sure the name to use is available for purchase. For example, if you want to choose the name ABC.com. After that, please check whether the name ABC.com has been purchased or not. If it is available, it means that you can buy it.
After the domain, then select a hosting package. Currently, buying cheap hosting is quite easy because many hosting service providers offer it. Choose the specifications that are suitable for the online store. If you are confused about specifications, choose a hosting package for an online store. The reason is that hosting packages for online stores are usually tailored for these needs.
2. Choose an Attractive Website Domain Name
There are two types of domain name selection. First, a domain name that contains keywords, and second, a domain name is taken from your own brand.
Examples of domain names taken from keywords are now quite a lot. While the name taken from the brand is the business’s name. Then, just choose the extension, be IT. COM. CO.ID, .ID, .NET, and so on.
3. Define a Theme or Product Niche
Determine what you want to sell on the website that has been created. Customize the website theme with the products/services offered. For example, if you want to sell t-shirts, and you should choose the same theme as the product to be sold.
This niche can affect several things. Its influence ranges from capturing potential consumers, increasing sales figures, and being suitable for SEO.
4. Create a Professional-looking store
If you plan to create an online store, make sure you are serious about building it. You have to create an online store that looks professional and attractive. A remarkable brand logo is a must for your online store.
An attractive website will make online stores preferred. In fact, customers will be interested in taking action to purchase at the store. That is an attractive and professional online store, and it is able to convert visitors into buyers.
The trick is to pay attention to functionality and design when creating it. An attractive website will encourage better sales. Even so, you should not make excessive designs.
5. Consider Shipping Service Options
If you are selling a product in the form of goods, consider it when choosing a shipping method. Currently, there are quite a lot of shipping services to choose from. However, ensure it has been adjusted to the consumer’s tendency to use it.
Simply put, choose a courier service that is commonly used. Also, don’t just use one service. There are at least two options for consumers. The above applies to small-scale or domestic businesses and businesses starting to enter the international market.
6. Understand SEO
SEO (Search Engine Optimization) is a powerful digital marketing strategy to gain success. The reason is that SEO plays an important role in increasing traffic to the website, and this means that the opportunity for sales will increase.
Learning SEO takes a long time. But at least you understand the basics. The basics that need to be known include keyword research, learning how to create SEO-friendly article content, and so on. You can use SEO services to optimize your website for search engines.
7. Make sure the E-commerce Website is Mobile–Friendly
A friendly website is a website that can be accessed via a smartphone or tablet device. The website is comfortable when the audience opens it via a smartphone. Especially when the audience accesses it for shopping.
Currently, internet users in the world mostly use smartphones to access the internet. That is why a mobile-friendly on website must be a priority so that the customer’s online shopping experience is more comfortable. One of the factors that support a mobile-friendly website lies in its design. Or, depending on the template used. Choose a design or template that already supports mobile-friendly.
8. Offer Multiple Payment Methods
One of the things that customers consider when shopping is the payment method. It could be that the audience likes the product, but they don’t buy it because there is no choice of payment method according to their wishes.
Payment methods at online stores generally use bank transfers. It would be nice for you to provide several choices of account numbers so that customers can choose according to their bank account.
In addition, you can also cooperate with other parties. For example, by providing a digital wallet option. However, you also need to understand the concept of other payment methods other than transfers via bank accounts.