To advertise your business, you need to be active but not seen as aggressive. your method also needs to be well-planned-out but, at the same time, seem spontaneous and organic. Also, you want to focus on the digital but can’t afford to neglect old-school marketing either. So, if this makes you wonder: “how is all of this possible at the same time?”, there’s no room for panic. Here are the top five techniques that will fulfill all of the above-mentioned requirements (sometimes on their own and sometimes in combination).
1. Advertise With Social Media
The reason why social media is such an efficient business advertisement method is the fact that it’s quick, simple, and inexpensive. If you’re looking for immediate solutions, you can create a social media account in a matter of minutes.
Sure, you can just copy parts of your About Us page in your bio, use your logo as a profile picture, etc. Still, just because you have an easy way out this doesn’t mean that you should use it. Instead, you need to customize your approach to your audience and network in question.
Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, etc. all have their own unique set of rules. They have different advertising plans, different preferred formats, and even different posting times for optimal engagement.
Search engine optimization (SEO) allows you to position your pages so that they’re easy to discover by your audience. What is the benefit of this method? Well, first of all, it’s non-imposing. By allowing your audience to think they found you, it is easy to persuade them that doing business with you is their own idea.
This process goes on in two stages – on-site and off-site. The on-site optimization is the so-called technical SEO. Here, you’re hiring a technical expert to improve various technical aspects of your site. With off-site, you’re trying to spread the word of your business across the internet. This is done by creating backlinks through guest blogging.
Lastly, other than just giving you a boost in visibility, SEO can also give you a significant credibility boost. The great ranking also makes you look professional and trustworthy.
3. Traditional advertising
Previously, we’ve mostly focused on digital marketing but what about old-school advertising. What about getting a mesh banner and displaying it near your headquarters. What about creating a billboard or a sign next to the road? The benefits are quite numerous.
Keep in mind that the majority of signs and banners are reusable and sustainable. This alone increases both their relative value and their standard ROI. Also, in the age of digital marketing, old-school advertising can help you stand out. The cost is also quite low, especially for the value it generates.
Lastly, you don’t have to choose between digital and old-school marketing. Instead, you get to combine them and benefit from using both methods to advertise your business.
4. Email marketing
The biggest perk of email marketing is its ROI, as well as the fact that it’s incredibly easy to track and measure. According to some estimates, you get $44 for every $1 you invest in email marketing. This is the ROI of 4400%. Also, it’s easy to track how much traffic arrived at your website from the link left in the email.
One more thing worth mentioning here is the scalability of your email marketing. When sending group/circular emails, the efficiency depends on your email list. As you grow your list (organically), you also expand your reach. From the technical (labor-intensive) point of view, it takes the same effort to send one email as it takes to send thousands of them.
Still, you need to tailor your message in order to ensure it responds well to your target audience. Also, this is the optimal retargeting platform.
5. Location-based offers
People often work with location-based offers and local businesses for a variety of reasons. First of all, you should never underestimate the appeal of impulse purchases. Second, keep in mind that your online activity (location-based digital offer) could result in an in-person visit to the store in question.
One of the first steps you need to take in order to ensure this is to register your enterprise on Google My Business. Looking for a business in your vicinity and getting presented with an offer (and a coupon) right away might make them see doing business with you as a no-brainer.
Keep in mind that the audience in question probably already counts amongst low-hanging fruits. Now, you’re just giving them that extra push they need.
At the end of the day, there are so many other ways to advertise and promote your business and there’s no list that can fit each of these methods. You should also try to use more videos in your advertising efforts, try to get more referrals, and even use television and radio advertising. The key thing is that you develop the right message and make sure your advertising budget can endure it. It’s that simple.