As an eCommerce business, you know that competing for visibility in search engine results pages (SERPs) is essential to success. Not only do you need to be at the top of the results for your branded terms, but also relevant long-tail keywords.
One way to improve your visibility and drive more traffic to your eCommerce store is through search advertising. This article will provide an ultimate guide to running search ads for eCommerce businesses.
What are search ads?
Search advertising is a type of online advertising that involves bidding on keywords to display your ads when someone searches for those terms on a search engine. When someone enters a keyword or phrase into a search engine, the engine will display a list of ads that are relevant to the query. The ads are usually displayed at the top and/or sides of the search results page, and they are typically marked with a yellow label that says “Sponsored Links”.
Why search ads?
There are many reasons why eCommerce businesses should search ads. However, here are some of the main benefits:
- Increased visibility and traffic:- As we mentioned earlier, running search ads can help you improve your visibility and traffic for your eCommerce store.
- Increased ROI:- One of the great things about search advertising is that it can be highly effective in driving ROI. A study by Google found that search ads generate on average twice as many clicks as organic search results.
- Targeted traffic:- With search advertising, you can target your ads to people already interested in what you have to offer. This means that you’re not wasting your time and money on ads that no one will see or click.
How to run search ads?
If you’re running an online store, then you know that search engine traffic is critical for driving sales. Now that you know the basics of search advertising and why you should be using it, let’s look at how you can run search ads for your eCommerce business.
1. Create Campaign:
The first step is to create a campaign on Google Ads. In your campaign, you’ll need to choose the objectives as per your goal and after that you have to select Campaign name and type.
After these you’ll have to select the locations you want to target and your target audience.
After choosing your audience you’ll need to specify the maximum bid amount you’re willing to pay for each click.
After these you can also include the extensions in the campaign.
2. Choose the right keywords
The second step in running successful search ads is to choose the right keywords. This means that you need to research what people are searching for and target those keywords in your ads.
You’ll also need to create ads that will be used as part of your campaign. Your ads should be highly relevant to the keywords you’re targeting, and they should also be compelling enough to persuade people to click through to your store.
There are many tools and techniques to find the right keywords. For example, Google AdWords offers a great keyword tool that allows you to see how many people are searching for a particular keyword. You can also use the Google Trends tool to see how popular a keyword is over time.
Create compelling ads
The next step is to create compelling ads that will entice people to click on them. Your ads should be eye-catching and include a strong call to action.
Once your campaign is set up, you’ll need to create ads that appear when someone searches for your keywords. Your advertisement should include a catchy headline, a brief description of your product, and a call to action.
3. Set up your campaign
Once you have your keywords and ads ready, it’s time to set up your campaign. Fill the payment information. Best PPC agency can help you set up a campaign that works for your business.
4. Optimizing Your Campaign
Once your ads are up and running, you’ll need to optimize your campaign to ensure that you’re getting the best results. This includes adjusting your maximum bid amount, targeting different keywords, and testing different ad variations.
5. Measure your results
Finally, it’s essential to measure your results and make changes as needed. This means tracking your CTR or the click-through rate, conversion rate, and ROI and adjusting your keywords and ads accordingly.
You can set up a successful search advertising campaign for your eCommerce business by following these steps.
What are the factors you need to consider?
There are a few factors you need to consider when running search ads:
1. The maximum bid amount you’re ready to pay for every click:
You’ll need to set a maximum bid amount for each keyword in your campaign. This is the maximum amount you’re willing to pay for each click on your ad. Again, this will determine how aggressively you want to compete for traffic.
2. The keywords you’re targeting:
You’ll need to target the right keywords in your ads to reach the right audience. You can use various tools and techniques to find the right keywords, such as the Google AdWords Keyword Tool and Google Trends. These will determine the audience that your ads will be shown to.
3. Your budget:
You’ll also need to set a budget for your campaign. This is the sum of money you’re willing to spend on ads each day or week. You’ll need to ensure that you’re not spending too much money on ads that no one will see or click.
4. The ad copy and landing page:
Your ad copy and landing page should be compelling and effective in driving people to click on your advertisement. The ad copy should be catchy, and the landing page should be well-designed and easy to navigate. Your ad copy and landing page should be persuasive so that people will click through to your store.
5. The budget and bid strategy:
You’ll also need to decide how much you’re willing to spend on your campaign and what type of bid strategy you want to use. You can choose to set a daily budget or a total budget for the campaign. You can also choose to use manual bidding or automatic bidding.
Running a successful search advertising campaign for your eCommerce business requires careful planning and execution. However, search ads are a great way to drive more traffic to your online store. By following the tips in this article, you can create a successful search ad campaign that will help you increase sales and grow your business. You can take help from a PPC agency to create an effective ecommerce ad.