Exceptional detaining, tradition remained through a contemporary lens, an undertone of regality and fun defines Pakistan’s current fashion scape. Traditional silhouettes are the focus, such as Shararas, Kurtas, and Lehengas. There are select few designers who are redesigning the visual narrative for the discerning eyes, and they are the ones to watch out for.
Shah is known to push boundaries and stands at the helm of the country’s modern design scape. She inherited a passion for design from her mother, Aneela, who ran a small atelier. Her aesthetic features artisanal embellishments, body-flattering silhouettes and intricate embroideries. Her ability to experiment with the silhouette is ever-present in whatever she creates, and her brand ELAN’s popularity shows in its 1.2 million Instagram following.
Another Pakistani designer to watch out for is Maria B, a force amongst Pakistani fashion designers with her expensive approach. She does not just focus on exquisite womenswear pieces, but she specialises in kidswear and has released two popular perfumes as part of her label. She focuses on beautifully stitched Angrakhas paired with Shararas, velvet Kurtas, and various pieces for special occasions. She is a brand that retails in Pakistan, India, UK, USA, Bangladesh, UAE and Qatar.
Natasha Kamal is a Pakistani designer that focuses on interpreting and modernising time treasured classics. She breaks away from convention to capture the freedom and independence of the marker. She creates stylish statement pieces in understated hues and embellished crystals and pearls. Her collection featured on Studio by TCS is bold with tailored silhouettes, luxurious fabrications and couture detailing. She is rooted within Pakistan heritage bur with a modern fusion.
Zara Shahjahan is who you need to turn to if you are looking for authentic Gara embroidery. She is known for her love of vintage and believes in wearing one’s history and culture. She focuses on a spectrum of traditional embroidery and Gota-Patti work. There are soothing tones of pastels, rust, bronze, maroon and beige to define her pieces. She dabbles in bridal and couture, but her speciality is luxury pret. If you are looking for a cocktail sari, she is one of the Pakistani designers to approach.
The winner of Best Fashion Brand in the national category at the World Branding Awards 2017. Deepak Perwani is responsible for changing the face of Pakistani menswear and has also served as Pakistan’s cultural ambassador to China and Malaysia and the WWF Ambassador of the earth hour 2015. He is an icon. His collection on Studio by TCS is cutting the edge of Pakistan’s dynamic and vibrant fashion scene; His collection includes Men’s Casual Kurta that exuded comfort and a flattering silhouette. He also presents Formal Kurtas, waistcoats, suits, hackers, Nehru and Bridal. He is versatile and has a brilliant mind as well as beautiful morals.
There are so many other artists that are impossible to name all at once. Studio by TCS features many of them, such as Natasha Kamal, Sania Maskatya, Yazman Zaman, who deserve the limelight for their exquisite pieces.