Few industries have enough potential to develop loyal and die-hard customers for beauty products and cosmetics. Beauty products are a staple in bathroom cabinets around the world, whether someone chooses the look “I woke up like this” or the cutting edge makeup “is an art you put on your face”. Your order is the first thing the beauty you want to turn into customers will see. If your cosmetic packaging boxes catches their eye and talks about what they’re looking for, they’ll likely take your product home and try it out. If not? It will probably collect dust on the shelf.
There are some points to design the boxes which influenced the means.
Prime before you Design
Before starting with your packaging design, below are a few things you need to clarify:
Define your Ideal Customer
It is essential to know who you are designing the custom boxes for. Who is your ideal client? Are girls as obsessed with glitter as the boy bands? Is it the women of color who want makeup that really (finally) matches their skin tone? Are men masculine but also want soft baby skin? And once you know who they are, what are they looking for in a cosmetic brand? What catches their attention?
Define your Brand Personality
Your identity is just as important as the identity of your customer. What is your brand image? Are you dark and angular (like Urban Decay)? Simple and classic (like Bobbi Brown)? Luxury (like Dior)? Available (like Wet n Wild)? Who you are as a brand – and what personality you want to convey to your customers – determines the design elements you use in your cosmetic boxes.
How your customers are buying your Product
You would like to think about how you want to sell your products. Do you sell online or in stores? In small stores or in large retailers? Your design strategy on blank cosmetic boxes can change depending on where you photograph your items.
Create a mood board for your brand.
A good thing to do before you start designing is to create white cosmetic boxes for your brand. Bring images, colors, advertisements, and everything in mind with your brand personality; these will serve as inspiration during the design process.
Let Cosmetics Packaging Trends Inspire you.
If you need some packaging design inspiration, there is no better place to start than to look at the latest trends in custom printed cosmetic boxes. Once you know what’s on right now, you can create creativity that matches what’s important to your customers right now and attracts them in the right way.
Remember to choose a look that is modern and trendy as well. But also timeless and appealing so that your packaging design stays updated for as long as possible. Also, search for boxes in the wholesale market.
Here are the cosmetics boxes wrapping trends we’re seeing everywhere right now:
- Intricate line drawings
Intricate designs with fine lines and lots of detail are a trend of timeless beauty for cosmetic packaging. Flower and handmade designs in particular work well, whether they are cleverly placed in selected areas or covering the entire Product.
If you’re looking for something a little less feminine but still want something sleek and detailed, a more geometric, clean, and cool cartoon style may be for you. This trend is perfect for you if your brand has an eye for detail or if you’re looking for a subtle but beautiful way to show off what’s in your covers by drawing out the ingredients you use. You’ll need the best cosmetic boxes supplier for it.
Unique custom Fonts
The bold font trend we see all over graphic design, of course, also applies to boxes. Unique fonts can add a lot of character to your packaging. Typography is the perfect way to express who you are as a brand, and a pocket-sized font can be what sets you apart from the crowd. Whether it has a retro vibe, a bold statement, or a biased style, a unique font is definitely stuck in people’s minds.
Bold, Eye-catching Patterns
With tall stripes and wild color combinations, the bold pattern trend is pushing your order off the shelves. Well-placed and eye-catching designs make your packaging stand out and give your brand a young and confident look that sets you apart from everyone else.
Irregular patterns are a recurring trend that can give you some edge. But it does never means that your brand has to be young and loud to use this trend: abstract patterns can work for any brand as long as you get the right colors and shapes.
Cool black packaging with a twist
Black and white custom boxes is a timeless trend that we never tire of. What’s new in the wrapping designs that we’re seeing right now is that while white was the overwhelming choice for cosmetic covering, black seems to dominate monochrome material at the moment?
These designs use subtle patterns and small color accents to add an interesting touch and to grab attention. Here generally black, luxurious and with a mysterious and cool atmosphere. And if you choose a stylish monochrome design, you can be sure your order will never go out of style.
Is there anything else to keep in mind when choosing fonts? What it looks like on your box wrapping. You want your fonts to be clear and easy to read, even on a small, compact box. Next, you’ll put together all of the information you need to include on your packaging (including the information you need to be FDA compliant).
Few things that show up on custom cosmetics packaging:
- An image to show your Product is cruelty-free
- Expiration labels
- Government warning labels
- Additional images and graphics