Looking to implement marketing trends that will turbocharge your small business? There was a time when people were hesitant to run businesses owing to the fear and complexities involved. But now that technology has simplified processes across industries, almost every other person wants to start a small business. Surprising as it may sound, there are currently more than 212 million SMEs operating in different corners of the world.
While starting a small business is not an uphill task, connecting with customers and building credibility takes a lot of effort. Keeping abreast of the latest marketing trends is vital for entrepreneurs looking to take their small businesses to the next level. No matter what products or services your business offers, you must tap into the potential of digital marketing to survive in today’s competitive business environment.
6 Digital Marketing Trends for Small Businesses
We will now delve into the top 6 digital marketing trends that can give the much-needed push to small businesses.
1. Attention-grabbing video content
It is no wonder that text and images have lost their appeal among customers. In order to beat the competition in today’s age, you must devise a smart video marketing strategy and deliver quality visual content on a regular basis. This is where a feature-rich video maker can help fulfil your quest of succeeding in the business sphere.
With a modern web-based video maker, you can create mind-blowing video content from scratch within a couple of minutes. The best online video makers boast a massive selection of 5000+ editable templates to help you get started quickly. You can add that extra zing to your video content in a jiffy with stock media files, fascinating effects, transitions etc.
Sharing quality video content on your Insta feed and stories can go a long way in amping up your social media presence.
2. Website optimization for mobiles
Desktops and laptops have long been the preferred choice for accessing websites. However, people are now more likely to visit brand websites on their smartphones owing to the convenience involved. With a mobile-optimised site, you can target the growing number of smartphone users across the globe and increase leads exponentially. Websites that are not seamlessly navigable on smartphones are nothing but an annoyance for customers.
Make sure that your company’s website is optimised for Android as well as iOS devices. Optimization will help pave the way for a smooth and hassle-free browsing experience for mobile users.
3. Influencer marketing
When it comes to skyrocketing your brand’s reach in less time, there is no match for influencer marketing. Swaths of marketers worldwide agree that working in tandem with influencers can prove to be a boon for your brand’s online reputation. You should enter into a collaborative partnership with people who hold strong influence among your target audience.
When influencers endorse your products and services, the trustworthiness of your brand is bound to increase manifold. You must focus on fostering long-term relationships with renowned influencers to boost engagement levels and keep your brand’s presence intact.
4. SEO optimised blogs
Regularly posting quality blogs is a sure shot way to spruce up your company’s SEO strategy for better online recognition. However, it is no secret that the internet is flooded with millions of articles and blog posts of impeccable quality. If you are keen to get your business noticed, you must focus on producing content that is meaningful and unique at the same time. Keyword-rich blogs that are optimised for SEO generate a good amount of traffic.
Also, creative blog posts can help your brand rank on top of prominent search engines like Google, Yahoo etc. On the other hand, poorly crafted and unoptimized writeups end up getting buried somewhere deep on the internet. For best results, you should develop insightful articles that resonate with your brand’s vision.
5. Artificial Intelligence
In a world dominated by cutting-edge technology, leveraging the power of artificial intelligence (AI) can take your business to new heights in a short time. The incorporation of AI in your digital marketing approach can give you a better understanding of your audience’s behaviour patterns online. With AI-based methods at your disposal, you can gain access to vast amounts of data like consumer’s buying preferences, purchase history etc.
All such insights can allow you to tailor your solutions to fit users’ requirements. Since most small businesses operate on a shoestring budget, AI is going to be the perfect choice as its implementation is simple and does not cost a fortune.
Personalization is by far the most popular marketing trend that works like a charm for supercharging business growth. We live in an era where consumers are increasingly on the lookout for personalised experiences. Unlike generic advertisements, individualised communications can give consumers the impetus needed to make the purchase. Delivering customer-focused individual experiences can give you a notable edge over other businesses in your industry.
A personalized approach to marketing
can ramp up conversions and maximize ROI to a great extent, thus allowing you to yield the fruit of your marketing efforts. If your business reaches out to prospects via emails, consider adding a touch of personalization to your messages to increase the chances of receiving a response. Statistics have revealed that 72% customers tend to engage only with personalised marketing messages that are tailored to their individual requirements.
There is no denying that competition is getting stringent in the world of business. With new businesses emerging at a rapid pace, employing digital tactics is the only way to make your brand stand out. When an organisation is in its nascent stage, gaining exposure becomes imperative for reaching out to a wider audience. This is where adherence to digital marketing trends can work in your favor.
Staying informed with the latest marketing trends can help deliver value and bolster your business field expertise. The best part about digital marketing is that it can boost your company’s presence a lot faster than you expect. So, make sure you follow the smart marketing trends listed above to grow your business and produce fruitful results with minimal effort.