SEO, or search engine optimisation, has become one of the most popular forms of online marketing in recent years, as businesses of all sizes have realized that ranking higher in search results can lead to increased website traffic and sales. The reason? According to HubSpot, 77% of consumers use search engines to find local services, while 75% of customers who find what they are looking for on search engines buy that product immediately. Further, for favorable results, you may consider assistance from SEO Perth, they will guide you in a better way and boost your sales both organically and PPC.
Backlinks Are Still Important
According to Moz, backlinks are still one of three major ranking factors. Make sure you’re doing everything you can to build links and improve your authority through them. The best way to do that is by creating great content for other sites (and making it easy for them to link back). This is a long-term strategy that will take some time, but it’s worth it.
On-Page Optimisation is Vital
Now that search engine algorithms have continued to grow more sophisticated and nuanced, on-page optimisation has become more important than ever. It’s how you communicate what your site is about—and how a human visitor can find it. Be sure your title tag and meta description is succinct and relevant, use image alt tags for every image on your site, and ensure that you’re writing your HTML correctly with proper H1-H6 tags. If Google can’t read your site or easily understand what it’s about, it’ll never surface your site in search results (which is the point). To avoid confusion or overwhelm, start by focusing on getting one page right at a time. Start with that home page!
Create Original Content
When we say original, we mean both new and from you. If you can create truly original content regularly, all bets are off for your search engine optimization. Search engines like fresh, unique content, so it’s best to put some effort into creating these assets. Just how much is up for debate—some experts say that as little as 1% of your overall site can be unique assets—but it’s important to differentiate yourself from other websites with more than duplicate content.
Write Effective Headlines
A headline should tell people what they will learn when they read your content. And, if you use social media, headlines are more important than ever—they’re often used as click-bait on platforms like Facebook and Twitter. Your headlines should be clear and specific, then focus on answering questions like these: What do I want my audience to do after reading? How can I grab their attention? What new information am I going to deliver? And how will readers benefit from my post?
Get to Know Your Audience Section: Outreach Is Getting Easier
Two major developments that will make content creation more fun are natural language generation (NLG) and artificial intelligence (AI). NLG software creates text by learning patterns and structures. Rather than writing out every step in a process or painstakingly coding computer algorithms, companies can use machine learning and AI to generate thousands of variations on a theme. This will allow marketers to analyze data, develop strategies, test concepts, perfect their message, and execute online outreach campaigns. It will also make it easier for companies to adjust messages based on customer feedback. As technology catches up with our needs, we’ll be able to spend less time typing and copying and pasting data into Excel—and more time doing what we love creating killer content!
Repurpose Old Content
Even if your site hasn’t been updated in years, you still have valuable content there. Instead of tossing it all out, take a minute to look through what you’ve already got before creating anything new. You might find something with broad appeal that can be repurposed for a newer audience. If you don’t have any old content lying around (yes, I know many agencies skip that step), think about some keywords and phrases related to your niche and search them on Google. This should provide you with some ideas for relevant topics to write about.
Do Keyword Research with KWFinder
Keyword research is an important part of any SEO campaign. You must first understand what keywords your target audience uses so you can properly optimize your pages and content. Luckily, KWFinder makes it easy to find niche-specific keywords and build a comprehensive list that you can then use for future projects. The tool offers free basic and paid advanced search options—and if you know how to leverage your results, KWFinder can prove quite valuable for getting ahead of the curve next year. Its database contains more than 10 billion search terms, making it easy to find low-competition opportunities that other tools don’t cover. Best yet, new features are always being added based on community feedback.
There’s no question that video is an incredibly powerful tool for content marketers. It can be used to grow your audience, position yourself as an industry expert, and boost your search engine ranking. However, if you do not include it in your marketing strategy, you miss out on opportunities. Video is a popular format on social media channels like Facebook and YouTube (and even Instagram) because people want to consume information visually; when you combine that with high-quality video production values (you don’t have to spend thousands, but having professional equipment won’t hurt), it becomes a much more compelling format.
In the past, Google’s Panda and Penguin algorithms have helped shape SEO. SEO experts predict that Google will continue to shift its focus toward user experience. Instead of ranking sites by how high their keyword density is or by. How many links they have from other popular sites, experts believe. That Google will emphasize how well optimized sites are for usability about user experience. Experts also predict that Google will make efforts to crack down on content farms and low-quality links. If you want your site to stand out amidst competitors in 2022. Consider practicing best practices now—in terms of UX design. High-quality links—to build a more cohesive brand image within your industry over time.