Content Writing: Nearly 40% of marketers say Content marketing is an essential part of their overall marketing strategy.
For SEO growth, content plays a significant role in making your audience a customer.
When it comes for a solid Content Marketing strategy, Content, Traffic & Revenue are the most crucial metric that truly matters.
Keyword research & targeting alone can’t drive traffic if it doesn’t solve the audience’s needs.
Delivering content which serves the needs of the customer is what works along with keyword targeting.
Suppose you increased your organic traffic using keyword-driven strategy. Still, the question is, will they end up becoming your customers?
Before you do your keyword research, dive deep into who is your audience and what your brand is expert at providing. Marketers today create content for multiple audience segments at least three.
Following this approach can help you in driving traffic, engagement and conversions.
And in case, if your website’s content is not growing, we have provided the right elements you should include in your Content Marketing strategy.
Crafting a Content Writing Strategy that boosts SEO
A good Content Marketing strategy keeps the audience engaged, increase your awareness, attract the audience, generate leads and most importantly make your business a success.
The elements you should include in your strategy is essential. It needs a thorough analysis of your audience to craft a plan.
Answer these questions, after which it will be easy for you to create an effective content marketing strategy.
- Who is your target audience?
- What are their needs?
- What type of content do they want to consume?
- In which tone and voice, you should create content?
- What do you want to achieve with the marketing strategy? (the most important)
Take your time answering these questions, think thoroughly, dig deep as it will help you in long term stability and success.
Now, let’s craft a strong content marketing strategy:
It will help you in accomplishing success.
Set Your Marketing Goals.
This is the first step in creating a content writing strategy.
Set goals and targets, what you want to achieve with the content. Doing this will not only help you to stay focused but also help you in comparing your results.
Comparing results will help you in perform better each time.
Know your target audience.
It is essential to know your audience better so that you can craft the content which will solve your audience’s needs and pain points.
People like content which solves their problems. So, identify all the aspects of your audience and write the content accordingly.
You can take the help of Quora and Reddit to know their intents. Knowing your audience better will help you in making quality content.
Your audiences might end up becoming a loyal customer to your business because you’re giving what they want.
Understand the Tone & Voice that engages your target audience.
The tone is something which adds strength to your content. If you understand the tone and voice which engages people, they’re likely to stay and maybe convert into customers.
You need to create content which educates and inspires the readers. Write in such a way as if you’re having a “conversation” with a person.
Don’t use words where people need to go and search on Google. Instead use simple words, answer their questions and engage them.
Don’t be too formal, and if you do so, you’re not likely to attract a new audience.
Generate Content Ideas – Content Writing
This where you put pressure on your brain to generate content ideas to write on. Know your niche and understand the buyer persona.
Make sure the topic is relevant to what you offer and solves your audience’s problem. You need to make a list of topics because you need to be consistent in providing helpful content.
So, generate as much as content topics. You can also create topics with the help of:
- By knowing your audience’s reading habits,
- Looking for what your competitors are doing,
- Looking in Quora and using research materials in Google.
Do Keyword Research.
You have your topic list it’s time for researching the keyword to target.
When you’re going for organic traffic, the keyword is an essential factor. Long-tail keyword research and targeting are the best because of the less competition. Also, it lets you create more relevant content.
If you want to do quick keyword research, take the help of keyword research tools like Moz Keyword Explorer, Keywordtool.io and Ubersuggest.
Have a CMS (Content Writing Management System).
A CMS makes it easy for you to create, manage, upload and track your content creation.
Choosing a good CMS will help you in planning, publishing and measuring your strategy results effectively.
A CMS should have content creating and publishing tools and analytics to track performance. There are lots of CMS on the web but go for the one which fulfils your requirements.
My suggestion would be HubSpot, well there are plenty of other options too.
Write High-Quality Content – Content Writing
Now, it’s time for you to create a quality and engaging content that is valuable to your target.
It should include the answer to the audience’s question, which educates them to learn more about the topic. Target keyword wisely on your content, and make it engaging, remember the tone & voice.
Make your content easy to understand by people and search engines too. Keep on tracking the performance of your content, make changes for better results.
Some articles can help you in writing engaging content. I have listed some tips which can help you.
- Take your time in planning & researching. Don’t rush because an adequately crafted plan helps you to finish the task quicker.
Find facts and information using different resources on the web.
- Create a catchy headline because it’s the first audience sees before they click on your website. Include your target keyword in the headline.
- Use visual formats in your content. People are likely to engage more with the information given in visual forms. Make sure it is relevant.
- Check your content after you finish. Read out the whole content, look for any mistakes, ensure it is not difficult to read. Take help from tools.
- Lastly, practice and accept your flaws. Make yourself better and grow.
Reference – My Blog Time