If you want to make money online, one would think that it would be easy to start making money with Facebook Ads or Google AdWords. And it is… until you get into the specifics of how they work. You see, Google’s CTR (click through rate) is the total number of times someone clicks on a Google ad. Facebook’s CPM (cost per thousand impressions) on the other hand, is the amount of money advertisers are willing to pay for each Facebook ad.
So, if we were to compare apples to apples, and compare the CPC of Facebook ads vs Google AdWords, Facebook ads would generally cost way less than Google Ads. Now let’s look at Google’s advertising platform. The thing about Google AdWords is that when you bid on a keyword, your ads are displayed on the right side of the Google search results. That’s right, everyone sees your ad whether or not you have a Facebook account. So from an advertiser’s perspective, this is one thing that makes Google AdWords stands out. A smaller platform compared to Facebook, it is certainly much less expensive to advertise on Google than on Facebook.
So what is the difference in targeting on these platforms? It’s one thing to say that you are going to target Facebook ads versus Google ads. However, it’s a whole different ballgame when you actually sit down and do it. Google tends to have tighter targeting controls while Facebook tends to let you loose in a more free form. But which one is better fit for your budget, your audience, and your campaigns?
In Google’s advertising channel, the cost per conversion is lower. This means that you will get a lower ROI, but it also means that your ads are only displayed to people who are already interested in what you are advertising. In Facebook’s advertising channel, the cost per conversion is higher. This means that you will get a higher ROI, but you have to work harder to attract people to your website. You will also be competing with thousands of other people for each Facebook ad that you want to run.
Now let’s take a look at how both of these platforms affect your budget and your click-through rate (CTR). With Google AdWords, you will generally pay per click instead of per impression. This means that you will pay less for every one thousand clicks you have on your ads. On the other hand, Facebook allows you to bid on specific keywords so you can increase the cost per conversion and thus increase your CTR.
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