Advantages of Cross-Platform App Development

Before a few years, potential risks involved in cross-platform app development and lack of awareness among the businesses have restricted them to choose cross-platform development. Due to this, the majority of organizations preferred to develop applications for one platform.

Also, there was a belief that cross-platform apps are not user-friendly, trustworthy, and hard to update. However, with time, cross-platform tools and technologies evolved, and this transformed the belief of businesses.

Now, various businesses and leading companies around the world are praising cross-platform app development frameworks and utilizing them in making native-like apps. Why? Because of the unique advantages available using the cross-platform app development frameworks.

Here, we will provide some of the essential advantages of cross-platform app development for your business. 

Without taking much of your time, let’s get started:

Benefits of Cross-Platform App Development

Reusable Code

Rather than writing code separately for each platform, developers can reuse the code again and again on different platforms. This will in turn help developers to save their time, as they don’t have to perform repetitive tasks. 

In short, the same codes are being used by mobile app developers across various platforms, and they can take advantage of the code while building apps.


Cross-platform app development is an economical solution for various organizations that have low resources. It enables businesses and brands to invest one time for their app and get their app deployed on leading app stores. This is beneficial as compared to the previous scenario where companies have to invest in different tools & technologies to launch one single application.

Faster Development

One of the most essential benefits of cross-platform app development is that it enhances the speed of development. Here, usage of the same code across different platforms helps to decrease 50-80% of the development tasks in various projects. 

In short, mobile app development becomes faster when a single script is to be deployed. This gives the ability to launch the application faster in the market than expected. Hence, you can spend this time developing code for a new application. 

Access to different plugins

There are a wide number of cross-platform app development frameworks available in the market which developers can utilize to develop an effective cross-platform app. For instance, frameworks like PhoneGap, Appcelerator, Ionic, etc. can be utilized to integrate different plugins into the app. 

Moreover, these allow developers to make modifications to the app anytime required. For example, API can be integrated into different platforms, and changes can be done instantly without any kind of issue. 


One of the most essential factors to consider in a mobile app is its user experience. Customers find it awkward and incompetent to utilize different ways to access a similar app across discrete mobiles. Instead, they would like to access the app with the same look and features on various platforms. 

The customers are accessing different platforms such as Android, iPhone, and Windows. Hence, with the help of cross-platform app development, developers can maintain the same app on different platforms. 

Quick Integration with the cloud

Cross-platform apps are highly compatible and can take advantage of different plugins incorporated into cloud settings. In short, the developer consists of one code that needs to be integrated with different plugins and extensions to improve overall scalability as well as functionality. 

Best suited for Prototyping

Building a complete prototype is an essential factor for any company that wants to release its product into the market. With cross-platform app development, developers can develop a product quickly; hence they get the time to obtain feedback from their potential customers. 

This is beneficial as it allows the product to gain a perfect spot in the market. It is highly essential to make sure that the product gets launched into the market first so that nobody can obtain the position. Collecting feedback from the customers allows the developers to resolve any errors that are left in the application. 

Native Look & Feel

The primary purpose of the cross-platform app development frameworks is to deliver native-like mobile apps. With the release of the latest tools and technologies, developers can build cross-platform apps having the same look as well as feel just like the native apps.

Quick Maintenance & Deployment

As developers have to build one app that operates the same way on multiple platforms, it is really for them to deploy code and make any changes. Also, developers can instantly maintain the code across different platforms as well as devices; it helps them to save time and money. If any error is identified in the codebase, it can be resolved once and for all.   


Write once, run everywhere is the main thought which is considered when developing a cross-platform app. Developers have the option to decrease Time-to-Market (TTM) along with faster deployment. 

Moreover, if you want to modify or customize the mobile app, it’s suitable for developers to perform actions with little change in the code. On the other hand, this allows you to get enhanced customer engagement as compared to the competitors.


In this age, businesses and brands have to deal with immense competition, and their primary goal is to reach their potential audience ahead of their competitors. Firms widely accept cross-platform development across the globe because it makes the development process quickly and easily. Hence, all the startups, SMEs, and large-scale enterprises can leverage all the above benefits by developing a cross-platform app.