Search Engine Optimization, or SEO, is the practice of boosting the number of visitors to your website by improving your ranking on Google SERPs for relevant keywords or search phrases inside your domain.
In this piece, we’ll go over the seven main forms of SEO services in India and why they’re vital to consider when planning your organic search strategy to outrank your competition in organic search results.
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White-Hat SEO
White-hat SEO refers to all the optimization techniques which stand by Google’s search engine guidelines. Although results take time to appear, they are long-term and generate true goodwill for your company. Furthermore, if there is a new algorithm adjustment, there is no chance of your site being banned or being pushed down in the search results.
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Black-Hat SEO
Black-hat SEO is the polar opposite of white-hat SEO in that it seeks for and exploits any flaws or weaknesses in Google’s search algorithm in order to rank higher in the SERPs. To go ahead, it ignores the search engines’ list of SEO dos and don’ts and instead uses spammy or paid link building methods, keyword stuffing, and cloaking (showing distinct content to bots/crawlers and people).
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Grey-Hat SEO
Due to the demand to see immediate results from a customer, SEO India frequently adopt grey-hat SEO strategies, which fall in between white and black hat SEO in terms of strategy. Although such approaches are not explicitly prohibited by Google’s webmaster guidelines, they are still frowned upon and can lead to undesirable search results.
Clickbait content that is sensational but poor and of no use to the user, excessive and questionable link exchange between sites, purchased reviews, and so on are examples of this form of SEO. Again, such shady SEO methods should be avoided at all costs.
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Negative SEO
This is by far the most abhorrent and immoral of the several methods of SEO. Negative SEO is done to lower your competitor’s search ranks so that you can steal their place or profit from it. These tactics include breaking into someone’s site and building an unusually large number of low-quality links to it, posting negative feedback or reviews about them in multiple online communities, and so on. It of course, might result in legal ramifications if the perpetrator is detected.
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On-Page SEO
This category encompasses all of the steps you take to improve your website’s search engine ranking. On-page SEO entails writing high-quality content with the sole purpose of being useful to your website visitors, adding meta tags to help Google bots better understand your content, using HTML tags to highlight headings and other content elements, and checking for broken links and duplicate content/pages.
Other on-page SEO services in India include cleaning up the URL structure and having an organized naming system for many related pages that belong under one category, choosing images that are not too large while writing descriptive file names, and so on.
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Technical SEO
The goal of technical SEO is to assist Google bots in successfully crawling, interpreting, and indexing all of your site’s pages for future usage. Some of the tactics employed include creating a detailed XML sitemap, making your site mobile-friendly, and adding structured data to help web spiders classify and categorize your pages based on the type of material they contain.
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Off-page SEO
It refers to whatever you do outside of your website to improve your ranking in Google’s search results pages (SERPs). It entails focusing on external ranking variables such as obtaining links from reputable sites within your domain, effective social media marketing and having customers leave favorable reviews on various online forums, among other things. If you want to learn more, check out our in-depth post on off-page SEO methods.
The majority of off-page SEO efforts are centered on link building. If you’re not familiar with the term, link building is the process of obtaining links from other trustworthy websites to your own.
Some quality link building tactics include:
- Guest Posting
- Competitor Research
- Help a Reporter Out
Final Thoughts
If you want to get the most out of an SEO campaign, you need to contact the proper SEO firm. Best SEO services in India will help you achieve the triple goal of improved online visibility on Google.
