branding

It’s always an interesting thing to talk about franchisor versus franchisee dynamics. You do retain a great deal of liberty to be an entrepreneur, but your creative freedom will still be hindered to some degree, as there are multiple decisions you si...

A brand consists of all the features that help make it different from its competitors in terms of name, term, offerings, design, style, etc. Together, all these elements of the brand work as a psychological trigger that encourage customers to make pu...