Your guide to selecting the right commercial photographer

If you are the owner of a small company, you are bound to require the services of a commercial photographer, for a marketing campaign. It is but natural that you would want to market your products and services. Keep in mind that you would essentially be competing with thousands of other small companies, vying with each other to get the consumer’s attention. So naturally, you would want your campaign, be it a video shoot or a brochure to make an impact. And that’s why it is important you pay attention to the tips listed below since they can help you zero in on the top choice for your respective marketing campaigns.

  • Decide on your target audience: When it comes to starting a marketing campaign, you would need the services of a commercial photographer. But that aside, you need to first work out who your target audience is going to be? Who would you essentially be marketing your products to? You first need to figure out who would be your target audience and the leading demographic. Once you have worked that out, you can move on to other aspects of your campaign accordingly. This is a vitally important step that you would have to take, irrespective of whether you are a small or a major business. Until you target the ads to the right audience, you will find that your campaign, both online and offline, would not result in much traction.
  • Understand your product: You need to understand what your product is all about and on whom your ads are bound to have a major impact. This would dictate the type, content, and ads for the simple reason, that this particular group is more likely to find the ads attractive. In simple terms, when it comes to a marketing campaign, there’s one golden rule you always need to follow – tailor your content to suit your audience. And your commercial photographer needs to understand this as well so that he can edit the photos and videos accordingly.
  • Selecting the right guy: No one claimed that it was going to be easy, it would be hard. But that’s only to be expected, given the sheer number of commercial photographers currently available. And vetting each application is going to take a while which is why you need to customize your questionnaire to the various applicants and ask each applicant detailed queries. You can devise a questionnaire that queries them, regarding their educational background, work experience, and importantly, for links to their current portfolio. This should enable you to vet the various applicants and shortlist prospective candidates.
  • Meet with the photographer: Since you are essentially selecting a photographer to shoot pictures for your campaign, it’s obvious that you would have to meet with him. Schedule a meet, and ask him to bring some recent examples of his work as well. And you may also want him to bring a portfolio along so that you can check his work personally. And keep in mind the campaign you are planning to run. Both you and the photographer need to be on the same page as far as conveying the message is concerned. Once you feel that the photographer has understood what you are planning as far as your campaign is concerned, and the target demographic, you can go ahead and select him.

These are some of the important tips that you would need to review when it comes to selecting a commercial photographer.