These days, pretty much everyone wants to be an entrepreneur, and start a business to generate passive income. One easy way to get into entrepreneurship? Starting a Shopify store.
That said, you can’t just set up shop, then sit back and expect customers to magically stumble upon your store. You’ll have to drive traffic to your store — that’s where the Facebook pixel comes in.
In this guide, CartCoders walk you through what the Facebook pixel is about, and how you can install the Facebook pixel on your Shopify store to start doing digital marketing. Read on to find out more!
What is the Facebook pixel?
From a technical point of view, the Facebook pixel is nothing more than a piece of code capable of tracking the passage of users on your website.
This analytics tool is useful for anyone who wants to analyze the effectiveness of the advertising offered by the social network, and steer it in the right direction.
Its operation is based on the analysis of cookies left in the various search browsers.
Why should you create the Facebook pixel?
Why you should install the Facebook pixel on your Shopify store
A lot of people rely on Google Analytics to track their site visits online, so why use Facebook Pixel?
One of the many reasons companies rely on Pixel is because of its ability to provide better cross-device tracking than the competition from Google.
Indeed, Facebook is a social network capable of always remaining in the background on users’ devices and therefore has a greater possibility of analysis throughout the day.
Aside from this, Pixel also offers machine learning.
Machine learning is able to better educate and index your ad campaign, removing unnecessary information and highlighting the most relevant to the target user.
Through Pixel, you will also be able to create audiences on which to create better-performing campaigns and track conversions from Facebook campaigns.
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Setup Facebook Pixel Methods & Tutorial
If you can’t remember whether you’ve installed the pixel on your site, there’s an easy way to figure this out.
To keep things simple, I’ve broken down how to find, add, and use your Facebook pixel on Shopify into three simple steps.
Step 1: Find your Facebook Pixel ID
First up, navigate to your Facebook Business Manager.
Click on the hamburger menu in the top left hand corner, then click on “All Tools” in the bottom right of this menu.
From here, you’re looking for “Pixels”, which is right under “Measure & Report”.
Click on it, and you’ll get access to your Facebook Pixel ID!
If you see the screen below instead…
…it means that you probably tried to create a Facebook pixel previously, but never got around to setting it up properly on your online store (happens to the best of us).
If this is you, you’ll need to finish installing your pixel code on your website before you can get your pixel ID.
You can either:
- Use an Integration or Tag Manager
- Manually install the code by yourself, or
- Get a developer to do it for you
- The easiest method, by far, is to use the Tag Manager.
Go ahead and click on that option…
And it’ll bring you to this page, where you can click on “Shopify”.
The next window gives you your Facebook Pixel ID…
So note that down and proceed to the next step!
Step 2: Enter your Pixel ID on your Shopify store
Navigate to the “Preferences” section of your Shopify store.
Scroll down and you’ll find a “Facebook Pixel ID” section where you can input your pixel ID.
Step 3: Check your Pixel status on Facebook
Again, select “Pixels” from the drop-down menu, and have a look…
If the status reflects “Active”, you’re good to go.
But if your pixel status states “No Activity Yet”, this means your pixel isn’t working (yet). It might take up to 20 minutes for changes to be reflected, so be patient!
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Facebook Pixel is a piece of code that Facebook uses to track people’s activity’s on web stores and landing pages to later offer them more personalized ads. It also helps store owners increase sales. Even though the process of adding a Pixel to a Shopify store may seem confusing and intimidating at first, by following the instructions mentioned above you should be able to set it up in about half an hour or so. If you have any issues feel free to contact us, We have top-rated SEO experts for Shopify SEO and social media marketing.