A website design is said to be good if it is capable of drawing the user’s attention. If a website design seems eye-catching to you but not very pleasant to users, it’s a failure because it fails to bring you potential leads at the end of the day.
However, that’s not the case with a good website design. And by good website design, we don’t mean the aesthetically looking and eye-catching design but also the ease of navigating through the website.
In case your website lacks a good design, you might end up
- With a high bounce rate.
- With a low lead conversion rate.
- With low visit time on your site.
To ensure that isn’t the case, developers need to design a functional and engaging website. This article illustrates a list containing website design principles that one must follow for an aesthetically pleasing website.
10 Web Designing Principles You Must Follow
Simple Design
Your website should be capable of bringing more customers to your site. And a cluttered website design with lots of unnecessary elements is likely to distract customers. Your website needs to convey its primary purpose, which is possible with a simple design. Instead of putting distracting designs, you can ask your web design and development company to create a simple yet pleasing web design that can accurately convey the information.
Aesthetically pleasing
A web designer can’t possibly design all the websites alike. Professional web designers try to understand your brand and its purpose first to determine your target audience. It helps them create aesthetically-pleasing websites that can lure your target audience. A designer innovates with the design, color, and components of the websites depending upon your target user base, and then they create an attractive website. It is one of the most important web designing principles as it concerns the taste of your immediate consumers.
Easy navigation
Besides the look and feel of a website, the ease of navigation is another important aspect of web designing. Your customers should be able to reach where they want and access any or all information in a few clicks. With that in mind, web designers integrate several clickable links on the site, connect the website logo with the landing page. Web developers and designers mostly rely on the ‘Three-click rule’ to provide users with an optimal navigation experience. It ensures that a visitor can navigate to any of the pages present on your website in at most three clicks.
Powerful content
Most visitors skim through your web page and not necessarily read it. Therefore, it becomes extremely important that you make your content readable and engaging. Using a language that can connect to your audience would be the best. You need to maintain proper flow and not use lengthy paragraphs as it can be tedious for visitors.
Instead, you can use subheads, bold or italicize important phrases, and use bulletins to convey specific information.
Cohesive design
Your website has several web pages right from the landing page to the service and contact page. And, each page should convey your brand’s vision and mission. You can’t design a page very differently from another and give your site a professional look. Therefore, a designer must keep in mind that every website component should be designed to work in cohesion.
Quick loading time
Website loading time is also a vital aspect web designers have to keep in mind. If they are using several images on their site, those images should be scalable. Further, web designers can combine all the designing codes in a common javascript or CSS file to improve page speed. A quickly loading website is likely to perform well in search engines and get more organic traffic.
Mobile responsive design
Most of your audiences might use a different screen size from one another, and it is equally essential for you to make your site responsive in all screen sizes. Creating a fully responsive website will ensure your site content loads correctly irrespective of the screen size.
Grid-based layout
Your site contains a lot of useful information about your brand right from its vision to the products and services it offers. You can’t place all information haphazardly on your site. To avoid this, web designers utilize the grid-based layout. The layout segregates your website into rows and columns, and each grid can contain a piece of information neatly.
It helps the website look balanced, and users can quickly read the information presented here. Websites built using a grid-based layout look neat and offer information.
Typefaces
The font types and font size you use in your website are also crucial to improve or reduce your content’s readability. Usually, designers use neat looking fonts without any decorative finish to ensure the content in your site looks professional, and everyone can read it clearly. Developers typically use an ideal font size of 16px and a maximum of 3 typefaces.
Emphasizing important features
By essential features, we don’t mean what’s important to you but to your customers. They might have specific questions in mind when they visit your website. As a business, identifying your target audience and their needs is vital if you want to create an engaging website. Developers and designers will craft an illustrative web design based on your audience section.
It helps designers highlight some portion of your website that can pique your audience’s interest and defines the purpose of website. The web designers also know to create a flow in which the website components need to draw users’ attention. Designing a correct flow will also help in lead conversion.
Keeping these web designing principles in mind will help designers create unique and engaging websites. A professional website development and designing company knows how to design an effective website design. Auxesis Infotech is one such web development and designing company with skilled developers and designers on the team. The team follows web design principles to create an attractive and easy to use the website.
