It is essential to choose the appropriate markets and buyers and to provide those buyers with the optimal product for their customers if you want to have successful sales. However, you can really increase your margins by demonstrating to your buyers that your product is worth the price it is being asked for. And this is accomplished through the dissemination of product information.
There is always room for extra information in the product listing that you provide for potential customers, regardless of how much you already include there. In today’s world, when visuals are the primary drivers of sales and details are vital for making purchase decisions, providing purchasers with only the product’s general name and a few measures is insufficient to satisfy their needs.
So, what exactly constitutes the optimal components of a product description?
1. Images, Images, Images
The more pictures that are presented, the greater the buyer’s understanding of what the product looks like, how it fits, and the overall quality of the product will be. Images can be anything that has the potential to be used on a website for online shopping, such as the following examples:
- Images of products with no relief
- On-model photographs
- Mannequin images
- Lifestyle images
2. Written product description
Images are important, but so are the product descriptions, in which you, as the seller, can highlight particular qualities or distinctive touches of the product that set it apart from similar ones offered by competitors.
There are many different formats that descriptions can take, such as:
- Documentation describing the methods you would use to sell the product
- Detailed instructions on when, when, and how to make use of the product.
- Detailed list of the most important characteristics
3. Product measurements
Imagine that you are doing your purchase online and using these numbers. In the case of clothing, the inseam, hem length, and waist width, while in the case of other products, the height, depth, and width, are all helpful in determining how the product should fit and in distinguishing one product from another that has a similar style.
In addition, providing the buyers with this information will assist the buyers better advise their end customers about the goods, which is another benefit of providing the buyers with this information.
4. The type of material and the contents
In the case of clothing, the terms “material” and “content” might refer to a variety of various types of fabric and the material contents that correspond to those fabrics; in the case of other products, these terms can refer to plastic, leather, or other kinds of synthetic material.
The material content of the product is essential to demonstrating the quality of the product, and as a result, it can be helpful in justifying the price point of the product.
In addition, before acquiring certain materials, the buyer is required to be aware of any shipping restrictions that may apply.
5. The nation indicated by the phrase “Made In”
The end customers, or the people for whom the buyers are purchasing the goods, have preferences and prejudices about the geographical place in which a product is created. Buyers are buying for these end consumers.
This is especially true of the expanding number of millennials, who favour businesses that are socially responsible and have been seen to refuse to buy products from companies that produce goods in certain nations. Millennials are responsible for the growth of the population.
These details are also beneficial to purchasers in terms of gaining an understanding of the product.
Do these things truly need to be stressed? It seems like I’ll have to put in some additional effort.
It all boils down to the buyer’s confidence in the goods, as well as the enhanced product value that comes along with higher confidence. This increased confidence, in turn, comes from an experience that is similar to that of online buying.
Generally speaking, purchasers either have a list of things and style types that they wish to purchase or they are buying for a specific demographic and market with precise taste and product desires; they are aware of what they require. Consequently, purchasers who are acquiring products in the dark based solely on a minimum description will pay a cheaper price for those pieces because they do not have a complete understanding of what the product actually is.
However, buyers who are provided with a wealth of information, such as on an e-commerce site, similar to that shown on an online store, are much more likely to pay top dollar for the pieces. This is due to the fact that these buyers are able to see what they are getting and are aware that the product they are purchasing is in line with the purchasing plans of their company.
In addition, providing customers with additional product information reduces the likelihood that they would have buyer’s remorse and ask for markdown allowances or refunds, both of which can result in unsatisfactory relationships and missed possibilities for future sales.
Source: product rule