With the change in time, there is a drastic change in the ways of marketing. Traditional marketing is now replaced with digital marketing, and it is proved to be very effective as it will target a fitting audience with precision. Automotive services can be now found online from the comfort of your home and we recommend you read about car dealers’ digital marketing services and strategies for growing your digital presence further. To work out the strategies, you first need to understand the importance of your automotive dealership’s online presence and how you can use digital marketing to update it from time to time.
- Update your website with proper content and make it multiple-device friendly.
For an effective automotive digital strategy, it is vital to make sure to provide tools and services which your competitors don’t such as comparison charts, booking a test drive conventionally, customization of vehicles, a website that works on all devices, warranty information, etc.
It might take some extra effort to make your page more user-friendly and visually appealing, but it is worth it. To sum it up, your website should be capable of:
- Handling high traffic and loading faster.
- Provide your potential clients with ease in research and have data they might need.
- Having a user-friendly interface with a quick call-to-action.
- In simpler words, be everywhere your potential clients might be.
Your complete successful strategy depends on the fact that you are seen or not. In today’s time, your car dealership’s reputation depends highly on the factor of your digital reviews and presence. Your website should be the solution to their automotive confusion, and if not, you are losing a high amount of sales. A car shopper is likely to spend 60% of the time online doing research and comparing specs, so you need to be there at the right place. To achieve that, you need to understand the pattern the buyers go through before actually finalizing the car they buy. According to the research, a buyer spends:
- 42% of the time on third-party websites.
- 30% Of the time on the search engine.
- 12% of the time on the manufacturing and brand site.
- 16% of the time on the dealership sites.
It is understood that your potential client might come across your website through any of the ways, and due to that reason, you must make sure your website gives them what they are looking for.
- Increase the use of paid ads to see instant good results-
Research says that Google has over 240 million unique visitors just in the United States, which proves that there is no scarcity of regular internet users. When you use paid ads with the proper call of action, you are guaranteeing yourself a good amount of traffic on your website. For automotive digital marketing, you can run different ads featuring different aspects of your dealerships. If a car buyer was looking for a car or a certain model, and they come across the ad you posted, there are high chances they will turn into your potential client.
Tools and methods such as pay per click (PPC ) and retargeting are highly effective if utilized appropriately.
- Get in touch with your clients and take their honest reviews and update it on your website from time to time.
A person is more likely to trust a service and a product that is used and recommended by their friends and family, and the same goes for strangers on the internet. A car buyer would trust your dealership website more if there were satisfied reviews from your clients. It is a very crucial yet often ignored strategy. Also, make sure that you respond to the reviews as fast as possible as this will help in positively building your brand presence. It comes into human nature to trust reviews from people, and using this in the right way will convert loyal consumers.
- Use SEO for better search engine ranking placements (SERP) and organic growth.
Building your website’s content and utilizing the power of SEO will give you great organic growth. There are many tools available these days that can help you grow your page from an organic point of view. The key here is to keep writing proper content, and once people start reading it, it will start growing in the google ranks. A good SEO is essential as it is one of the most important aspects you have to connect with your potential customers and show off the content and services you offer. If necessary, hire an expert who has proper understanding and experience in automotive digital marketing.
Digital marketing is a very wide and complex aspect of business growth in today’s time. We recommend you read and research car dealer digital marketing services as you decide on implementing them and grow your dealership online.
About The Author:-
Hermit Chawla is an MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He loves to share his thoughts on Web & App Development, Clone App Development, and Game Development.