Digital marketing for financial consultancy uses inbound marketing techniques designed to increase your online visibility, traffic and conversions on your website.
Perhaps you are re-examining your budget for 2020 and considering making changes.
You may also have thought about hiring a digital marketing team to work from home, but there is another option available.
Delegate digital marketing to an agency that deals with this specifically!
Digital marketing agencies have all the elements you need to create a prestigious marketing strategy for financial advice, open your website, and produce compelling content.
Here are five reasons why you should delegate your digital marketing work:
- You are a financial advisor, not a marketer
The first reason, if not the most important, is exactly this.
You are a financial advisor, your experiences and skills are all about this.
As in your field, marketing professionals study and hone their skills through education, certification, and industry experience.
Marketing on digital and social channels changes constantly. This implies the need to keep up to date with the latest trends, rules and best practices to follow, therefore it can often turn out to be a full-time job.
You can spend your time doing what you do best: working with your customers, helping them plan their goals.
You might want to learn some digital marketing concepts.
Either way, you probably won’t have enough time to work with your customers and study aspects of digital marketing.
Even if you have hired a marketing agent or team, it will take time for the staff to speed up and implement the marketing process, which an established marketing agency is capable of doing in half to half the time.
Working with an agency, which specializes in financial consulting, makes a lot more sense.
- Increase your ROI
You manage money for work, so you know how important your ROI is. Know where you are investing your money and if you are having a positive return. Creating and maintaining a budget for your marketing strategy is something you should definitely pay attention to.
By Getting Digital Marketing Services London can extend your financial resources further, using a pre-established “plug and play” system, to be customized according to the specific needs of your business, avoiding the burden of hiring an interim team or training costs that you would incur if you decided to do it yourself.
The staff of digital marketing agencies is made up of marketing experts who work to keep the ROI high for their clients and have a keen eye on the daily cost of the advertising campaign – sometimes, even the hourly cost.
What’s more, digital marketing agencies are able to provide reports and explanations on where your budget has been invested, on high-level titles as well as on a widespread campaign. If you set a maximum budget, your digital agency will make sure you don’t spend an extra penny.
- You need someone to create content
Just having a financial advisory site isn’t enough to compete in digital marketing.
The quality of the content on your site is essential and if the production is not impactful, you will lose a good chunk of business.
Original content can be created in various ways, taking cues from other sites or using graphics, as well as blog posts and videos. However, the production of good content takes time for research and assembly, and often requires specific technical skills (in the case of videos), good writing skills (in the case of blogs) and experience in the graphics sector for the web design and for infographics.
Hiring a professional digital marketing agency provides all the necessary technical peculiarities concentrated in a single solution.
In case you have the ability to create interesting content, you may not have time to make it.
Keeping a site constantly updated, a blog that is always up to date and active advertisements can be very time-consuming and you may not be able to keep up with the pace without neglecting your marketing or your customers.
- You need someone to handle content distribution
Once the contents are created, the next step is to make them visible. This may be more complicated than it sounds.
In the digital space dedicated to financial advisors there are millions of contents. Having great ones doesn’t mean they’ll be seen by your audience. For this we need the help of experts in the branch of digital marketing, who work daily on platforms that distribute digital content through social channels, search systems, advertisements and wherever the network allows.
Simply creating a short video, posting it on your site and on your social profiles, is not enough to generate real leads of a certain level.
Instead of being satisfied with reaching people who already visit your site and your social pages, real digital marketing can reach the potential customers of your target, who still don’t know anything about you and your business or services, but soon they will. .
- It’s easier than you think
If you think that hiring and organizing an in-house marketing team, or if you think that taking care of your own marketing is easier than delegating the work to a digital marketing agency, you are making a mistake.
Contacting a digital marketing agency is like adding a new member to your team who doesn’t need to be trained as a new employee.
Plus, you don’t have to take on one or more employees doing the same amount of work that an agency would, without having to bear the burden of insurance, taxes and overall staff administration, which in itself can be a lot of work. part of your time and, ultimately, all this would lead to nothing if the search did not lead to the right candidate.
Let’s face it, finding one or two employees who can specialize in all areas of a fully staffed digital marketing agency would undoubtedly be rare.
