Whenever someone starts a new business, they naturally plan to go global with it. There is absolutely nothing wrong with that, as long as it does not end up causing your local customers to suffer. Unfortunately, that usually ends up happening whenever businesses decide to expand globally.
Most people now try to search for information regarding local businesses online, so it’s essential now that you optimize your website so that it may pop up in local searches. If you are still unsure about whether or not investing in a local SEO is something you want, the following are a few things that might make you think otherwise.
Local SEO statistics determine that around 46 percent of all searches are local. There is a high percentage of users searching for local businesses on a daily basis, and around 50 percent of those people end up visiting the store as well.
How would hiring a Local SEO provide you with an Advantage?
Hiring a local SEO company provides your business with better visibility on local platforms. Having a local SEO company working on generating targeted traffic to your website will be more likely to provide leads that convert into customers.
Having a local SEO company working on your business will not only help in generating more sales and leads but also build trust and credibility with the locality, it would also help in creating a local following or fan base.
When you are working with a local SEO firm you will notice that the service they provide is superior to other big firms, that is because they prioritize quality and their focus remains on providing high-quality service to their customers instead of trying to get as many clients as possible. Local SEO companies are looking to build long-term relationships with their clientele, which is why they are willing to go above and beyond for their clients. If you are a business looking for an SEO company, having one that is dedicated like that is good for your company. Since the company will be dedicated to your business instead of dealing with hundreds of others at the same time.
SEO companies usually have locals in their workforce and professional SEO consultants who have been optimizing websites for years and know how to make your page rank higher in searches. Their superior understanding of local SEO can help you in increasing the visibility of your business on the google search engine.
Client Oriented Approach
Local firms are known for having a client-oriented approach, they are dedicated to your business and provide solutions that are specifically tailored for your business. That is why they are able to generate more leads that result in sales and increased revenue down the road. A local SEO company won’t treat your business in a generic way that a larger firm would and you would be able to resolve the specific problems that your business faces with custom solutions.
Provides You with an Advantage in a Competitive Industry
When you are in an industry that is heavily saturated, you will have huge competitors whom you’d need to face. Without proper online marketing, it is nearly impossible to beat those competitors. These people have an established reputation and know that most people are aware of their brand, which is why they often overlook local SEO.
This provides your business with an opportunity and a chance at establishing your own brand in an industry that is so overpopulated. If your business plays it smart and hires a local SEO service provider, you would be able to get your business off the ground with websites optimized to appear in local search engines, giving your business the chance it needs to succeed.
Optimize Website with Local Keywords and Search Terms
If you are searching for something online chances are that you will use words like near me or include the name of your area, town, or city. If you were to have your website optimized so it would appear in searches when such keywords are searched you will have more traffic and generate more leads. Your local SEO agencies will know how to optimize your website for success since they would likely know best the ranking factors that carry the most weight locally. Hiring a local SEO agency could help you get your business to rank high, as their insight in terms of local keywords and search terms is invaluable.
Understanding Target Audience
At a local SEO firm, you will most likely find local employees, and their experiences are all with businesses in the locality which provides them with an edge. They are better able to understand the intent of the users and be more attuned to the preferences and patterns of the target audience.
The local knowledge means that they know what the local customers want to see on your website, what mediums they frequent for business and product searches and to gather info on the products. Due to this, they are able to better understand the target audience and launch marketing campaigns accordingly.