Are you looking for ways to build a personal brand and connect with a wider audience? Have you always aspired to use video content to become a social influencer? If so, then you need to learn all you can about how to become a successful vlogger.
Vlogging (Video blogging) is all about creating content that can help people solve some of their biggest problems. It can be a fulfilling and fun way to make a living and build your platform.
See below for an in-depth guide on how to become a professional vlogger on any topic that you have a burning passion for.
1. Narrow Down Your Target Audience
Every successful form of content creation has a specific audience that they’re targeting. The vlogger understands who they’re speaking to, what that viewer wants to see, and how their videos can be used to help them.
Think of any vloggers that you follow. What kind of target market do they appeal to? How do they cater their videos to fill that void for their viewers?
Make sure to kick things off by getting a firm understanding of who your target audience is for the vlog that you wish to create.
For example, let’s say you want to vlog about your journey as a first-time mother. Your target audience might consist of young mothers between the ages of 18 and 26.
If you’re vlogging about your many travels, then your target audience might consist of men and women between the ages of 20 and 40 who have steady-paying jobs. Since they can’t up and leave their job to travel themselves, they’ll live vicariously through you and your vlog.
But how can you fulfill that itch they have for travel-related content? You could release daily videos updating them on your travels or check in every few days via your social media posts.
Are you starting to see how your target audience will influence your content? Once you understand them, you can cater your content to them and grow your following immensely.
2. Connect Your YouTube and Social Media
Yes, technically YouTube is a social media platform. But most vloggers struggle to connect the dots between their YouTube and their social media outlets.
While placing so much time and attention to creating the content for their vlog on YouTube, they find it difficult to maintain an image on social media. But what if you could have an AI feature to do it for you?
Using a feature such as Blue Strawberry, you can push your YouTube content out to your social media channels without consuming any more of your time. Every time you download a video, the AI in Blue Strawberry ll create posts based on it and promote that video on your social media.
It can even create strong hashtags to direct more viewers to your vlog entries. You’ll grow your following without any extra effort on your part.
Blue Strawberry can also help you create social media marketing campaigns, as well as schedule the posts to keep your content relevant and fresh.
3. Create a Product
Have you ever wondered how vloggers make money? Many of them use a combination of things such as affiliate marketing, sponsored videos, and basic ads on YouTube.
But here’s our challenge to you: build a brand, not an income machine. The income will come, but what are you doing to build a lasting business within your vlog?
Make sure to create a product that you can sell. This could be something like an e-book, hard copy book, online course, membership site, and so forth. Make sure you have a product or service to sell to your audience.
For example, if you’re making a vlog about sports sales, then you may write a book on the subject, then create an online course based on that book. These products allow your audience to learn from you and invest in your knowledge. Start thinking of tangible products you can add to your vlogging business.
4. Stay Consistent
No matter how passionate you are about the subject you’re vlogging, there will be days where you don’t want to touch it. It’s those days that separate the successful vlogs from the unsuccessful ones.
Whatever routine you develop for pushing content, stick with it. Make a commitment to yourself to prioritize that routine and give it your best effort every week/day/month.
This affects your relevance online as well. YouTube’s algorithm will only push videos to the top of a queue that comes from a highly active channel. If you want to be the top video on a viewer’s YouTube page, you have to commit!
5. Engage With Your Viewers
Of course, posting videos for the sake of posting videos won’t cut it. Your content may be high-quality, but you need to connect with your audience outside of those videos as well.
Make sure that you’re prioritizing engaging with your audience. Take time to respond to their comments; create interactive videos; make live videos where you can talk back and forth with them.
The only way your audience will build more connection with your vlog’s brand is if they feel that they’re on this journey with you.
Become a Successful Vlogger With These Tips
Now that you have seen an in-depth guide on how to become a successful blogger, be sure to use all of these tips to your advantage.
Take the time to browse our website for more articles on vlogging advice, as well as many other topics that you will find interesting.