Video content creators and broadcasters have realized that building an independent live streaming website is the best way to secure a safe future for their business. For professional use, it is better to create a separate live streaming website rather than using Facebook and youtube for live streaming. Using an independent live streaming platform helps in building a brand image. In this blog, you will learn how to create a live streaming website.
Why is it necessary to create a live streaming website?
It is necessary for live streamers and broadcasters to create live streaming websites to stay ahead of the market curve and secure a safe future for the business. You have full control over content creation and distribution with your own live streaming website. You can increase your identity (brand image) and income by reaching a broader audience.
It will be your own platform where you can stream content, connect with users and build an audience around your platform. For any business with live streaming websites is a better way to communicate with customers. Live streaming video content generally attracts an audience and compels the user to interact with video content. The live streaming market is expected to be around $224 billion by 2028.
Steps to create a live streaming website
1. Buy live streaming recording equipment
The first step that needs to be followed in starting live streaming is to buy some live streaming recording equipment like a camera and microphone. A normal camera setup is enough for simple live streaming, webinars, and conducting live training sessions. A high-grade streaming setup is required for the live streaming of sports and events. Important equipment required for live streaming is a camera, microphone, tripod stand and faster and stable internet connections
2. Choose encoding software
Another piece of equipment needed for live streaming is selecting encoding software. This encoding software converts video into a format that is suitable for transmission across the web. Choose encoding software according to the camera chosen. Basically, the camera is meant for recording. Adding encoding software converts the video file into a compressed format suitable for transmitting video content to end users without any issues. There are many encoding software present in the market. Choose the one that works best for your camera.
3. Choose a live streaming platform.
The next step is to choose live streaming platforms to build a live streaming website. Choosing a professional live streaming platform provider that ensures a better live streaming experience, brand image building, security, and different monetization options. You would also need video streaming platforms that come with features like live adaptive bitrate streaming, content delivery network, transcoding, analytics features and advanced security features like DRM and SSO.
4. Customize live streaming website
After choosing a live streaming platform, the next step is to customize the video streaming website according to your wish. Customizing video players and video streaming websites to give a unique identity helps in creating a brand image. Video creators brand names and logos are pushed forward to get noticed quickly by viewers.
5. Upload your videos
After customizing the live streaming website, Upload the old recorded video into the website as it adds some weightage to the platform. If a video streaming website is well organized and established with few videos in the library. New users will feel satisfied as they have invested in the correct video streaming platform. They can also find a video in the library related to topics they have been searching for.
6. Choose a monetization model
There are two main video monetization models to make money with your video content.
Subscription-based model(SVOD): users have to pay monthly or annual subscription fees to access your live stream for a particular subscribed period. This model offers more value to customers and provide a stable income.
Transaction-based model (TVOD): Users have to pay fees to access individual live streams. This model is specifically for exclusive live streaming and can generate more revenue in a shorter period of time
7. Start Streaming Live Now !!
People have to be present when live streaming; otherwise is of no use. To attract more audiences to attend live streaming. Make a short video telling about details of topics, events timing and date. Share this video across different social media channels. Send an email to the subscriber list regarding the upcoming live streaming event. Try to make short video snippets regarding topics that will be discussed and behind the scene videos to entice users to attend live streaming.
After live streaming, it is also necessary to share recorded video content across different social media channels. Try to repurpose live video content into shorter video snippets as other users will not have the patience to watch a longer video; instead, highlighting them with a short video will be very useful for users. Try to answer all comments and conduct separate Q&A sessions to create a stronger bond between business and customers. This will make users feel valued and urge them to tune in again for live streaming in the future.
We hope you got a better understanding of creating a live streaming website. Try to choose a live streaming platform provider that builds websites with the important features mentioned above. Following all the steps mentioned above will turn a live streaming dream into reality.